Whether you are operating a healthcare practice or selling medical devices, we can help improve your online presence with a well crafted inbound strategy that attracts your target clients.
Used to be that when people needed medical advise they called their doctor’s office. But according to a recent study that behaviour has changed, as 80% of internet users have looked online to get answers.
Health practitioners have kept pace with this shift in behaviour. A 2013 study by Epocrates reports 86% of clinicians used smartphones in their daily office activities – an increase of 8% from the previous year. And, 53% of clinicians used tablets at work in 2013, up from 34% in 2012.
Whether you’re targeting patients or physicians, healthcare marketing needs a daily, strong dose of digital marketing for individual health practitioners, medical practices, hospitals, insurance providers, pharmaceutical companies, and medical device manufacturers.
If these studies are any indication, healthcare industry is going through a rapid shift on both sides of the equation. A successful healthcare marketing strategy requires these important elements:
“The Marketing Boutique has been a critical partner in establishing our brand identity. Salimah and her team understand the importance of communicating effectively and succinctly, differentiating our services in a competitive environment.”