Whether your client is looking to invest, get a mortgage or plan his retirement – where do you think they are searching first? Our Inbound Marketing allows financial services providers to attract qualified leads and turn them into profitable results.
There is an opportunity for online brand building in the financial services sector, through social media and content – after all, local branches proudly stood in city centres.
Most large banks have seamlessly made the transition from traditional to online media and keeping up with the major switch from desktop to mobile. And getting mobile right is more important than ever, since 1 in 6 people switching banks say a poor mobile banking experience prompted them to shop for a new bank, and 40% of consumers will visit the competition if a bank’s site isn’t mobile enabled.
On the other hand, boutique wealth management, asset management and investment firms have a different challenge involving the need to reduce distribution costs, retain clients, and increase revenue. The marketing strategy for smaller financial services organization requires a longer outlook in attracting clients with content and inbound marketing strategies.
With an increasing number of consumers selecting and interacting with financial services providers online, we partner with firms to refine their approach to digital marketing with one or more of the following service offerings:
“The Marketing Boutique team under Salimah’s leadership has worked with us on projects ranging from conference material development, digital assets and new collateral. Salimah and her team look to challenge the status quo and always try to find better ways of doing things, they provide innovative ideas and creative solutions. Salimah is one of the best marketers I have ever worked with, I would recommend her without hesitation.”