5 Common Facebook Post Mistakes … And How to Easily Fix Them

Managing your social media presence can easily be a full-time gig. It starts out as fun – creative, even – but can quickly suck up your entire day. There’s planning, writing content, designing graphic, scheduling, commenting, sharing… well you get the picture. And most of the time it feels like a big waste of time, […]

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5 steps to kickstart your marketing (in order of importance)

Are you feeling stuck – or overwhelmed – with how to steer your company’s marketing? I don’t blame you; I often feel the same about my own agency. You’d think that with my credentials and hands on experience, I would be firing marketing ideas in my sleep. Unfortunately, marketing hasn’t been that easy. With new […]

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Are You Doing these 5 Things Before Sending an Email?

Sending a marketing email is easy. It’s short, the message is usually straightforward, and you have a list of people ready to check and include in your mailing. But a generic marketing email shotgun blasted at your list of prospects won’t perform nearly as well as one you spend time customizing and preparing for distribution. […]

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Free SEO tools for Digital Marketers

Search Engine Optimization tactics are constantly changing, with new shiny apps and tools being introduced all the time. It’s hard to keep up, let alone figure out which tools will give you a competitive edge. So here, we have taken the guesswork out for you and listed our favourite and most reliable apps, tools and […]

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Powerful ways to increase the reach of your content

Writing a blog is a long and detailed process for even the most articulate, thought leaders. But most often, after going through the arduous task of completing a blog, all we want to do is just post it on your website and never look back. But think of it this way, after pouring your thoughts […]

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Digital Marketing: Retainer vs. Freelance

Looking to increase traffic to your website? Think retainers not freelance. Let’s say you are looking to add some marketing muscles to improve your web traffic.  After days and weeks of research, interviews, and deliberation you shortlist between a freelancer and a marketing agency; who are you going to choose and why? I may be […]

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Facebook Marketing 2016: 10 Do’s and Don’ts

Whether your company is B2B or B2C, the challenge remains the same; how do you market to an unfamiliar Facebook audience and have your efforts stick? As a platform that is constantly evolving it may seem hard to keep up. However, certain principles remain the same. Below we’ve outlined what these are, indicating what to […]

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Beyond the Logo – The Elements Behind an Effective Brand

Just because you have a logo, doesn’t mean that you have established a brand. A logo is the starting point that sets the initial tone and the first psychological impression. However, there are many other factors that contribute to a long lasting and influential brand image that can resonate on many levels with your target […]

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How to Create Brand Loyalty Through Your Welcome Email

Email is one of the most effective channels to communicate to your clients and market your products or services. While welcome emails are considered more educational as opposed to promotional, they are highly influential in creating a lasting first impression. In many cases, a welcome email is the customer’s first interaction with your brand. And, […]

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5 Mistakes to Avoid when Hiring a Marketing Agency.

Hiring an agency to manage your company’s marketing functions can free up resources and give you access to a team of experts. But you need to make sure the relationship starts on the right foot. Based on our experience, the following steps ensure success for both parties – clients and agencies. Make sure you sign […]

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